form+device

Postmodern design. Why?
This qualifies because it remixes the Chanel logo. The meaning is ambiguous but it makes the viewer wary of the prior meanings attached to the Chanel logo. It brings up questions about the systems of belief that Chanel uses to advertise and market itself. The ‘luxury’ becomes clear as artifice and we as viewers feel strange in that realization.
ronulicny:

CHANEL chainsaw by….TOM SACHS….
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Postmodern design. Why?

This qualifies because it remixes the Chanel logo. The meaning is ambiguous but it makes the viewer wary of the prior meanings attached to the Chanel logo. It brings up questions about the systems of belief that Chanel uses to advertise and market itself. The ‘luxury’ becomes clear as artifice and we as viewers feel strange in that realization.

ronulicny:

CHANEL chainsaw by….TOM SACHS….